Articles

Articles
Inefficient Sales?
Doug Ingram
Ask anyone today what has been the biggest change in the last twenty years and you are very likely to hear the Internet mentioned. In a larger context, technology as a whole has rapidly developed in the last two decades and has provided the United States and the world with a new found efficiency and productive increase. So what has happened in the real estate industry in this same time period? Good question. Easiest and simplest answer is not a whole lot. Sure, you can browse through thousands of listings and visit virtual tours on the web of your dream home. But beyond tying up your computer and being labeled as one of those dreaded "surfers" the actual fruits of your online real estate endeavors are likely to be nil. more...


The Importance of Marketing
by Ivan Tchakarov
The key to a successful property sale is a sound marketing strategy. Many property owners underestimate the importance of spending the necessary advertising dollars to reach their target audience. At the same time typical holding costs for a property are in the range of $1,500 - $2,500 a month. Those moneys are better spent on sprucing up the property appeal and heavy advertising through signage, relevant web sites and newspapers. more...


10 Important Steps to Take Before You Sell Your House
by Janet Wickell
The home selling process differs from state to state, but there are some important steps that most home sellers should take before listing a house with an agent or selling it for sale by owner. Every bit of prep work you do helps you get the most return from your investment. more...